Lead Gen Laboratory, Inc. is a digital marketing agency specializing in agency recruitment opportunities across insurance and financial services.
For more than 25 years, our clients and the relationships we build with them have been at the heart of everything we do. We take the time to understand each client’s business, goals, and challenges—and bring a “do whatever it takes” commitment to helping them succeed.
Through targeted email campaigns powered by our insurance-agent databases, we help carriers, agencies, and financial-services firms meaningfully engage producers, agency owners, advisors, managers, and field leaders.
Two brothers with one shared commitment to creating better opportunities for their clients.
Ben is a founder Lead Gen Laboratory, Inc. He draws on 25 years of experience as a digital marketing professional to drive meaningful results for his clients.
When he’s not working, Ben is usually playing PlayStation, listening to a Stephen King audiobook, cheering on the Knicks, Giants, Mets, or Rangers, or spending leisurely time with his wife.
Dan is a co-founder of Lead Gen Laboratory, Inc. and currently serves as its President. He helps guide the company’s day-to-day operations and client programs, bringing a practical, detail-oriented approach to every engagement.
Dan works closely with clients and the Lead Gen Laboratory team to turn strategy into focused execution and keep each campaign aligned with the recruitment goals it was built to support.